The start of the year was a record for sales of Brunello di Montalcino which in the first quarter of 2021 recorded a + 37% growth in bottles ready for sale. The 2015 Riserva and the 2016 super vintage were driving the performance, which made deliveries of the State ties fly, pulverizing the previous records.

The best quarter of the last 10 years

The results of the first quarter of 2021 represent a growth of + 23% on the average of the last 10 years. In particular, after a first two months of + 19% on the same period (Covid free) last year, the month of March was by far the best of the decade, with + 92% on the average recorded from 2011 to today.

5.2 million bottles have already been delivered since November

“It is not rhetoric to say that our last two vintages, among the best ever in terms of quality, are proving to be even stronger than the tragedy we are experiencing – said the president of the Brunello di Montalcino wine consortium, Fabrizio Bindocci – The numbers they say that last year the bottles placed on the market were 12% more than the previous year, and now, after the successes achieved by international critics, we are dealing with a new vintage that from mid-November to today has registered deliveries for over 5.2 million bottles, which is equivalent to almost half of the entire new production on the market in 2021 ».

Strong demand from the foreign market

According to the Consorzio del vino Brunello di Montalcino, the foreign markets of the DOCG outlet are showing strong growth, starting from the historic US demand that is reopening its catering. A fundamental role was played by international critics, who prepared the ground and created the expectation for a product that, commercially speaking, represents a ‘must have’ for collectors, enthusiasts and haute cuisine in the United States and everything. the world

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